Win the Pitch.
Own the On-Trade.
Turn creative intuition into data-backed strategy. Empower your agency with the world's most granular menu intelligence.
The Agency Edge
Three ways ontRadar transforms your beverage client work.
Trend Spotting
Identify the next Spritz before it trends. Spot emerging categories, rising brands, and flavor innovations across markets.
Competitive Intel
Know your client's competitors better than they do. Walk into pitches with definitive data on market positioning.
Prove ROI
Move beyond impressions. Track distribution lift, menu placements, and pricing impact after your campaigns.
On-Trade Intelligence for Every Agency Model
Whether you're crafting brand strategy, executing trade activations, or advising venues—ontRadar gives you the edge.
For Brand-Side Agencies
Elevate on-trade in brand strategy
Incorporate real on-trade knowledge into the brand strategies you develop. Show clients where their brands actually appear.
- •Integrate on-trade data into brand planning decks
- •Benchmark brand presence vs. category competitors
- •Show distribution gaps as strategic opportunities
- •Track campaign impact with before/after menu evidence
For BTL / Trade Execution
Organize, prioritize, deliver
Deliver high-quality activation plans to brand teams and distributors. Prioritize venues by actual opportunity, not guesswork.
- •Build venue target lists based on menu signals
- •Prioritize activations by category affinity
- •Report on execution with verifiable data
- •Show ROI to brand teams with hard numbers
For Venue-Side Agencies
Help venues win
Working for a venue or venue chain? Deliver competitive understanding of the bar and restaurant landscape.
- •Benchmark client menus against neighborhood competitors
- •Identify pricing opportunities and category gaps
- •Track what competitors are adding or removing
- •Position your venue clients to win on differentiation
Serving Multiple Masters
When you work for both brands and distributors
Navigate the complexity of agency relationships where you might represent a brand, their distributor, or even competing principals.
- •Maintain data integrity across client relationships
- •Segment insights appropriately per client
- •Deliver category-level reports without sharing specifics
- •Build trust through transparency and evidence
Campaign Impact • Share of Menu
8-week activation measurement
Prove impact
beyond impressions.
Likes and impressions are soft. Menu placements are hard currency. Show clients exactly how your campaign drove listing growth in target cities.
+250%
Menu presence in 8 weeks
Spot trends before they peak.
Your clients want to ride the wave, not chase it. ontRadar shows what's emerging across cocktails, spirits, and non-alcoholic before the mainstream.
Espresso Martini
Menu presence growing fast
Tommy's Margarita
Menu presence growing fast
Paloma
Menu presence growing fast
Japanese Whisky
Menu presence growing fast
Mezcal
Menu presence growing fast
Aged Rum
Menu presence growing fast
CBD Beverages
Menu presence growing fast
Adaptogenic Drinks
Menu presence growing fast
Craft NA Beer
Menu presence growing fast
See it in action.
Explore detailed use cases showing how teams like yours leverage ontRadar for competitive advantage.
Campaign Effectiveness
Prove up to 28% share of menu lift with hard evidence. Show clients exactly what your activations achieved.
Competitor Monitoring
Track competitor presence, pricing, and promotional activities across your target venues in real-time.
Portfolio Performance
Measure how your entire brand portfolio performs across markets, segments, and venue types.
Frequently asked questions
Everything agencies need to know about working with ontRadar.
Ready to see what your competitors are doing in the on-premise?
Get a personalized demo and discover how menu intelligence can transform your strategy.
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