The On-Trade.
Finally visible.
Whether you're a global portfolio or a craft upstart, ontRadar gives you the same precision for bars and restaurants that you have for retail. Track distribution, monitor pricing, and outmaneuver the competition.
Built for every Beverage brand owner
Whether you manage a global portfolio or a single craft label, ontRadar adapts to your scale and needs.
City, Country & Region Coverage
Track your portfolio across dimensions and geographies with unified data standards.
Statistically Representative
Census-level coverage means you're not sampling—you're seeing the truth.
Enterprise Ready
Full data access, custom dashboards, and dedicated account management.
Find Your Venues
Discover craft-friendly bars and restaurants that match your brand story.
Compete with Giants
See where the big brands are weak. Find the white space they're ignoring.
Affordable Entry
Start with a single city or category. Scale as you grow.
Designed for Beer, Wine, Spirit & beverage brands
Key Modules
Everything you need to understand your on-trade performance
Brand Presence
Track mentions, % branded vs generic cocktails, and prominence tier across venues and markets.
Brand Presence
Track mentions, % branded vs generic cocktails, and prominence tier across venues and markets.
Category Drilldowns
Leaders by category with brand share metrics within each subcategory.
Holding Roll-ups
Portfolio view with total footprint and deltas over time for major holdings.
Price Analytics
Distributions, premium index, and price positioning for hero serves.
Venue Explorer
See which venues feature you vs. competitors with detailed rankings.
Trends & Updates
New listings, delistings, and category momentum tracked weekly.
Swipe to explore →
Every beverage category. One platform.
We specialize in Beer, Wine and Spirits, we track it all.
Tap any category to explore its subcategories
Stop guessing
your distribution.
See every venue where you're listed, where competitors are winning, and where new opportunities await. Real-time visibility into your on-trade presence.
Listed
Opportunities
Competitor
Distribution Map • NYC
Real-time venue presence
The Spotted Pig
Gastropub
Death & Co
Cocktail Bar
PDT
Speakeasy
Eleven Madison
Fine Dining
Attaboy
Cocktail Bar
Bar Goto
Cocktail Bar
The Spotted Pig
Death & Co
PDT
Eleven Madison
+2 more venues
Your competitors are moving.
Know where and when.
The on-trade is a battleground. ontRadar helps you defend your turf and conquer theirs. Benchmark your menu share, pricing strategies, and promotional activities against key competitors.
Key Insight
You're outperforming in Premium Bars and Hotels, but losing ground in Casual Dining.
Competitor Alert
Competitor A increased Casual Dining presence by 12% last quarter.
Share of Menu by Venue Type
Last 30 Days • Your Target Markets
Price Positioning Analysis
Your SKUs vs Category Average • NYC Premium Venues
Ensure your price strategy
survives contact with the menu.
See how your SKUs are priced across venues compared to category averages. Identify pricing gaps, monitor competitor moves, and optimize your trade spend.
Price Gap Alert
Your Premium Vodka is priced 11% below competitors in NYC.
Premium Positioning
Your Standard Gin commands a 5% premium in target venues.
Find venues that don't stock you yet.
Our team identifies high-potential venues based on their category mix, competitor presence, and historical purchasing patterns.
The Dead Rabbit
Cocktail Bar
Why this venue: High craft spirits focus, competitor lists 3 similar brands
Employees Only
Speakeasy
Why this venue: Premium positioning, expanding whiskey selection
Dante
Italian Bar
Why this venue: Recently dropped competitor brand, seeking replacement
See how you stack up.
Compare your brand against any competitor across 6 key performance dimensions. Identify strengths to leverage and gaps to close.
Performance Comparison
6 key metrics
See it in action.
Explore detailed use cases showing how teams like yours leverage ontRadar for competitive advantage.
Competitor Monitoring
Track competitor presence, pricing, and promotional activities across your target venues in real-time.
Portfolio Performance
Measure how your entire brand portfolio performs across markets, segments, and venue types.
Product Launch
Track new product distribution and market penetration from day one with validated data.
Tech does the heavy lifting.
Humans ensure it's right.
Every data point travels through 5 rigorous stages—from ingestion to enrichment—with human verification at each step. The result: 99.8% accuracy you can trust.
See Our MethodologyWhat Stats Are Saying
Real insights from major on-trade experts
3 in 5 cocktail drinkers have seen cocktails listing branded spirits on menus when visiting bars and/or restaurants in the past 3 months, and 44% have subsequently ordered these cocktails.
CGA’s Canada On Premise Impact Report
Consumers are willing to pay 25% more for a cocktail made with premium spirits, 48% of consumers feel that cocktail menus with named liquor brands are very important or important when choosing a cocktail.
Nielsen US
73% of wine consumers use menus when deciding what to drink.
The Buyer, Wine Publication
Frequently Asked Questions
Simple, Scalable Pricing
From single-city coverage to multi-country deployments, we have a plan for every scale.
View Pricing PlansReady to see what your competitors are doing in the on-premise?
Get a personalized demo and discover how menu intelligence can transform your strategy.
No credit card required