Know which brands
are winning.
See your entire portfolio at a glance. Identify top performers, spot cannibalization, and allocate resources where they matter most.
Your portfolio at a glance
Real-time metrics across all your brands, updated weekly.
Total SKUs Tracked
247
Avg Menu Price
$14.50
Portfolio Growth
+18%
Venue Coverage
3,420
Brand Performance Rankings
Your top performing brands by menu listings
| # | Brand | Category | Listings | Growth | Avg Price |
|---|---|---|---|---|---|
| 1 | Premium Vodka | Spirits | 1,240 | +18% | $12.50 |
| 2 | Aged Rum | Spirits | 980 | +24% | $14.00 |
| 3 | Craft Gin | Spirits | 890 | -3% | $13.50 |
| 4 | Tequila Blanco | Spirits | 760 | +31% | $11.00 |
| 5 | Single Malt | Whiskey | 650 | +8% | $18.00 |
| 6 | Bourbon | Whiskey | 580 | +12% | $15.50 |
Category Share Distribution
Your portfolio breakdown by category
See where you dominate.
Understand your portfolio composition at a glance. Identify over-indexed categories, spot gaps, and rebalance your investment for maximum impact.
Spot cannibalization before it hurts.
When two of your brands compete for the same menu slot, you lose twice. ontRadar identifies overlap so you can segment strategically.
Brand Overlap Analysis
Venues where your brands compete directly
Premium Vodka
Craft Gin
340
Shared Venues
Bourbon
Single Malt
220
Shared Venues
Tequila Blanco
Aged Rum
180
Shared Venues
Craft Gin
Premium Vodka
150
Shared Venues
High Cannibalization Alert
Premium Vodka and Craft Gin are competing in 340 venues. Consider differentiating positioning or price tiers.
Why Portfolio Visibility Matters
85%
of CPG products fail in the first year
22%
of consumers try new brands in on-trade monthly
71%
repurchase at home after on-trade discovery
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