Track your launch
from day one.
Know if your new SKU is winning before the quarter ends. Real-time tracking from launch through velocity.
Track every milestone.
Set targets for your launch and celebrate wins as you hit them. ontRadar tracks your progress automatically.
Launch Timeline
Your milestones and targets
Launch Day
50 Listings
100 Listings
50% Premium+ Venues Listed Threshold
200 Listings
Chain Deal
Launch Trajectory
8-week cumulative listings vs target
Are you on track?
Track your launch trajectory week by week. Know instantly if you are ahead or behind your targets, and adjust strategy in real-time.
210
105%
How fast are you
compared to others?
Compare your launch velocity to similar SKUs in your category. Know if you are outperforming or need to accelerate.
Outperforming by 40%
Your launch is 40% faster than the category average. Consider expanding your target market.
8-Week Velocity Comparison
Listings acquired in first 8 weeks
Watch your brand spread.
Track where your new SKU is gaining traction city by city.
New York
45
listings
Los Angeles
38
listings
Miami
32
listings
Chicago
28
listings
Austin
22
listings
Denver
18
listings
Why Launch Visibility Matters
85%
of new CPG products fail in the marketplace
40%
of new SKUs discontinued within 2 years
11%
of launch consumers remain engaged after 1 year
Sources: Nielsen, Harvard Business School, Beverage Industry
Launch with confidence.
Track your next SKU from day one. Know if you're winning, and pivot before it's too late.