The missing piece of
your data puzzle.
You have off-trade. You have imports. You have e-commerce. Now complete the picture with real-time on-trade intelligence.
Your data suite is
almost complete.
Global beverage leaders track off-trade distribution, import statistics, e-commerce performance, and media share of voice with precision. But one critical channel has remained opaque: the on-trade.
5 of 6
Data Sources Covered
On-Trade
The Missing Piece
Off-Trade Distribution
Nielsen, IRI retail data
Import Statistics
Customs & trade data
E-Commerce Analytics
Amazon, D2C platforms
Media Share of Voice
Advertising spend tracking
Market Share Estimates
Volume & value estimates
On-Trade Presence
Menu intelligence
ontRadar fills this gap
On-Trade vs Off-Trade Performance
Menu presence correlates with market share
Link presence to
performance.
For the first time, correlate on-trade menu penetration with off-trade sales performance. Identify which brands punch above their weight in each channel.
Key Finding
Brands with >20% on-trade penetration show 1.4x higher off-trade growth rates.
0.73
Correlation
1.4x
Growth Multiplier
87%
Predictive Accuracy
Analyses that weren't
possible before.
When on-trade data joins your ecosystem, entirely new strategic questions become answerable.
Channel Balance Analysis
Identify which brands over-index on-trade vs off-trade. Optimize channel-specific strategies based on actual presence data.
Leading Indicator Detection
Use on-trade adoption to forecast off-trade sales waves 2-3 quarters ahead. See tomorrow's winners today.
Power Brand Early Warning
Spot emerging brands gaining on-trade traction before they appear in off-trade data. Never be surprised again.
Full-Funnel Attribution
Connect media spend → on-trade visibility → off-trade conversion for true ROI measurement across the entire path.
On-trade leads.
Off-trade follows.
Our research shows that on-trade menu adoption typically precedes off-trade sales growth by 2-3 quarters. Track on-trade to see tomorrow's off-trade winners today.
Case Study
Brand X appeared on premium menus in Q1. By Q4, it was the fastest-growing spirit in off-trade.
2-3
Quarters Lead Time
78%
Forecast Accuracy
Leading Indicator Effect
On-trade presence vs off-trade growth
Ready to complete your
data puzzle?
See how on-trade intelligence integrates with your existing data infrastructure and unlocks cross-channel insights.
Trusted by leading beverage brands worldwide