Stop Wasting 30%
of Your Sales Visits.
The intelligent route to market. Maximize territory coverage with precision on-trade data. Know which venues to target before you knock.
The Problem
30% of sales visits are wasted
Reps knock on doors that will never convert
Territories are mapped by gut feel
No data on which venues are ready to buy
Cross-sell opportunities are invisible
If they buy your Gin, they'd probably buy your Tonic—but you don't know
The Solution
Data-qualified leads
Know which venues are ready before you knock
Complete territory visibility
See every venue, their current listings, and purchase patterns
Instant cross-sell intelligence
Show me venues that carry Brand A but not Brand B
Strategic Intelligence for Multi-Brand Distribution
You distribute for multiple brands—often competitors. ontRadar helps you deliver quality strategy to each, with evidence.
Balancing Competing Brands
Navigate the inherent conflict of distributing competing products from different brand teams.
- •See which venues already carry competing products
- •Identify white-space opportunities for each brand
- •Balance coverage without cannibalizing your own portfolio
- •Document fair representation across brand principals
Quality Strategy for Brand Teams
Deliver data-driven strategy to each brand you represent, not just gut-feel reports.
- •Present venue-level evidence at brand reviews
- •Show real distribution data vs. competitor presence
- •Benchmark pricing against market averages
- •Track progress quarter over quarter with hard numbers
From Gut Feel to Evidence
Stop guessing which venues are worth visiting. Know before you knock.
- •30% of sales visits are wasted on wrong-fit venues
- •Identify venues already listing competitor categories
- •Prioritize high-potential accounts by menu signals
- •Reduce windshield time, increase order rate
Maximizing Coverage Without Conflicts
Strategic prioritization when every brand principal wants maximum presence.
- •Segment venues by category affinity
- •Route planning based on actual menu data
- •Defend existing placements with refresh tracking
- •Identify venues dropping brands before it happens
Territory Coverage • NYC
Venue distribution by opportunity score
See every venue.
Know exactly who to visit.
Visualize your entire territory at a glance. Identify high-opportunity prospects, track active relationships, and prioritize your sales routes based on real data.
6
Active
3
Prospects
2
Won This Q
Identify cross-sell opportunities
instantly.
If they buy your Gin, sell them your Tonic. ontRadar shows you exactly which venues carry one product but not another—unlocking hidden revenue in your existing relationships.
Top Cross-Sell Opportunity
49 venues carry your Gin but not your Tonic Water—that's $124K potential revenue.
150
Cross-sell opportunities
$340K
Potential revenue
Portfolio Penetration by Brand
Venues sold vs opportunity (cross-sell gap)
The results speak for themselves.
Distributors using ontRadar see measurable improvements in sales efficiency and territory performance.
+25%
Sales Efficiency
Fewer wasted visits
100%
Territory Visibility
See every venue
2x
Cross-sell Rate
More per visit
-40%
Wasted Visits
Better targeting
See it in action.
Explore detailed use cases showing how teams like yours leverage ontRadar for competitive advantage.
Territory Expansion
Unlock up to 40% coverage growth by identifying high-potential venues and eliminating wasted visits.
Portfolio Performance
Measure how your entire brand portfolio performs across markets, segments, and venue types.
Competitor Monitoring
Track competitor presence, pricing, and promotional activities across your target venues in real-time.
Ready to see what your competitors are doing in the on-premise?
Get a personalized demo and discover how menu intelligence can transform your strategy.
No credit card required