Prove up to 28%
share of menu lift.
Show clients exactly how your activations translate into menu presence. Measure real on-trade impact, not assumptions.
Up to 28%
Share of Menu Lift
Better
Venue Targeting
Proven
Campaign ROI
Proving campaign ROI is nearly impossible.
No Measurement Framework
Agencies run on-trade activations but have no reliable way to measure actual impact on menu presence.
Clients Question Value
Without hard data, clients push back on agency fees and demand proof of on-trade impact.
Manual Tracking Fails
Attempts to track manually are slow, incomplete, and rarely hold up in client presentations.
A&P Budget at Risk
When clients can't see results, activation budgets are the first to get cut—even if campaigns are working.
Measurable campaign intelligence.
With ontRadar, you can establish a pre/post measurement framework for your on-trade activations and prove real impact.
Baseline Capture
Pre-campaign snapshot of client brand presence
Campaign Tracking
Monitor share of menu throughout your activation
Impact Measured
Post-campaign comparison shows exact lift
Client Reports
Data-backed evidence for renewals
The Measurement Approach
Before Campaign
Capture baseline share of menu across your target venues
During Campaign
Run your activations: bar events, sampling, trade marketing
After Campaign
Measure the lift and prove ROI with hard data
Share of menu shift.
With ontRadar, agencies can track exactly how campaigns move the needle on menu presence and client brand share.
Up to 28%
Share of Menu Lift
Precise
Venue Targeting
Real-Time
Campaign Tracking
Share of Menu Over Campaign
Example: Client brand vs main competitor
Why Share of Menu Tracking Matters
22%
of consumers try new brands in on-trade monthly
71%
repurchase at home after on-trade discovery
5.8%
on-trade CAGR rebound through 2031
Ready to prove your campaign impact?
Get measurable data on your on-trade activations with ontRadar.